Facebook recently began rolling out yet another new feature, this one designed to simplify things a bit for Page owners. If you visit one of your pages today, you’re likely to see a new “Voice” option on the top navigation bar between your profile link and the Home button.
Voice allows you to switch between your personas on a page. Odds are you, like me, are set to automatically post as your brand while on that page.
This is good for 95% of the content you’ll put up on a page, but sometimes you’ll need to post as yourself. The Voices button makes it pretty simple. Just click it, and a lighter blue bar will pop below telling you that you’re posting, commenting and liking as (Your Page), and give you a link to click to post as yourself. That link allows you to switch back and forth quickly.
When to Post as Yourself on Facebook
As I mentioned, you’re probably not going to use this feature too often, but it’s worth taking a few moments to consider when it’s good to post as yourself on a brand page:
- When someone mentions you personally
- When your page has multiple admins and you want to interact with a post by one of them (This is the cause of 99% of the instances when a page Likes its own post. It’s not being egotistical, it’s just other admins liking posts).
- It’s okay to jump in as yourself on occasion when interacting with customers, to give a personal touch and, in the case of an angry customer, remind them that an actual person is listening and cares
One Quick Warning
Check who you’re posting as before you post. A post by a person on a Facebook page isn’t going to pop up in people’s streams, so be sure that if you’re going to post content, do it as the page. Heck, you should always double-check your content before posting anything – no one likes typos.